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Athletx Inks Exclusivity with E-town Sports Park & SFM

Athletx Sports Group, home of multiple nationally recognized sports event brands, and Elizabethtown Sports Park, one of the nation’s premier venues for baseball and softball events, have agreed to a multi-year partnership making Athletx the exclusive host of all diamond sports events at Elizabethtown Sports Park.

Athletx Sports Group and Elizabethtown Sports Park have worked together since 2012 to establish a significant diamond sports footprint from the Great Lakes to the Southeast, hosting over 50 events for youth athletes from all over the country. In 2019, the two organizations partnered on four week-long tournaments, three individual player events and three weekend team-based tournaments, hosting over 5,000 athletes and their families. The new partnership paves the way for massive growth in event opportunities for baseball and softball players ages 7 to 18 as Athletx Sports Group plans a full slate of exciting new events for spring, summer and fall of 2020.

As a state-of-the-art facility with 12 fully lit fields, spacious practice areas and a large pavilion that is perfect for ceremony space, Elizabethtown Sports Park is amply equipped to accommodate Athletx Sports Group’s growing need for increased tournament dates. Additionally, the park recently accepted a $2.6M bid from Georgia-based AstroTurf to convert all 12 infields to synthetic turf, further enhancing the park’s attractiveness to youth baseball and softball players and their families across the state, region, and country.

“At Athletx, we are all about making big, bold moves and this new and innovative partnership with Elizabethtown Sports Park is another example of that. Following two of our core values to ‘create unforgettable memories’ and ‘swing for the fences,’ I can assure you that Athletx will be fully vested in making sure we deliver amazing event experiences with both the existing and new events we are working hard to create,” said Co-Founder and Chief Business Development Officer Aaron Flaker. “With the addition of turf to all 12 of the diamonds’ infields coupled with our ability to market and execute events on a high level, this partnership is sure to be a home run in 2020 and beyond.”

“Congratulations to the team at the Elizabethtown Sports Park and the Athletx Sports Group,” said Janna Clark, Executive Director of the Elizabethtown Tourism and Convention Bureau.” “This partnership elevates our area to a whole new level of youth travel sports. The combined experience and industry respect of these two groups is truly unprecedented. Athletx is a familiar client at the park, having put on some of the most successful events since the park opened in 2012. The team at Athletx knows our community and is committed to bringing visitors to town to play sports and enjoy all there is to do in Elizabethtown.”

“We are excited about this new partnership and the opportunities it will bring the sports park, our community, the teams and their families,” said Sports Facilities Management LLC’s Todd Yancey, General Manager of Elizabethtown Sports Park. “This will allow us to continue to support our local businesses while developing our co-owned tournaments.  Athletx shares the same vision as we do — delivering an experience for all involved that will last a lifetime. We look forward to building this unparalleled experience together.”

While 2020 events for Youth Baseball Nationals, Game Day USA and Youth Softball Nationals have been publicly announced and are currently accepting registrations, Athletx Sports Group plans to announce its full spring and summer lineup in the very near future.

Athletx Sports Group brings together multiple nationally-recognized brands under one family, including Youth Baseball Nationals, Pastime Tournaments, Game Day USA, Baseball Youth, Mid-America Baseball, Youth Softball Nationals, Softball Youth and Drive & Company. Athletx Sports Group has over 50 years of combined tournament experience. Collectively, in 2019, Athletx Sports Group brands will represent over 600 team-based and individual player events across the nation, featuring over 12,500 teams, 165,000 players, 35,000 coaches and 367,000 spectators. In addition to producing first-class events, Athletx boasts a strong media presence with over 590,000 social media followers across its brands’ various Facebook, Twitter and Instagram platforms. Athletx maintains offices in Louisville, KY (headquarters), Chicago, IL and Indianapolis, IN.  For more information, visit www.athletx.com.

Sports Facilities Advisory, LLC (SFA) and Sports Facilities Management, LLC (SFM) are both headquartered in Clearwater, FL. Founded in 2003, SFA has served more than 2,000 communities, produced more than $10 billion in institutional-grade financial forecasts, and provided funding strategies and solutions for more than 120 youth and amateur sports and recreation complexes worldwide. SFM provides industry-leading, results-driven management solutions for sports, fitness, recreation, and event venues nationwide. Since 2014, SFM-associated venues have hosted more than 100 million guests and generated hundreds of millions of dollars in economic impact. For more information, visit: www.sportadvisory.com.

Elizabethtown Sports Park is a true destination for events of all sizes and caliber with three quads for baseball and softball, two championship-style turf fields, three large pavilions for events, and one accessible field with spectator seating. We believe in creating experiences for people who yearn to be in the big leagues. This is the perfect place to play. A place for athletes to play like the pros. A place where everyone becomes a champion.  For more information, visit www.etownsports.com.

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