Sponsorships – Athletx Sports Group

SY & JUNK Brands Form Sponsorship for All-American Games

jgibson — Tue, 23 Jul 2019 12:59:58 +0000

Softball Youth, a company of Athletx Sports Group and the nation’s fastest growing network for providing media coverage and events to the fastpitch market, has reached an agreement with JUNK Brands, an industry leader in the manufacturing and distribution of athletics accessories, to make JUNK the official on-field headband of the Softball Youth All-American Games. Through this new partnership, JUNK will provide Softball Youth athletes with two custom headbands to match their custom Softball Youth All-American uniforms. JUNK’s premium quality headbands will also be available on-site at Athletx Sports Group events throughout the summer.

“We’re so excited to introduce our athletes to the fun, unique designs provided by JUNK Brands,” said Taylor Watson, Senior Director of Marketing & Strategic Partnerships at Athletx Sports Group. “We are dedicated to providing an unforgettable experience to all of our youth athletes, parents and coaches, and this partnership is yet another example of that commitment.”
“JUNK Brands is honored to be partnering with Athletx Sports Group and their unique and exciting Softball Youth All-American Games experience,” said Craig Life, President of JUNK Brands. “As we move further into the softball market, we knew teaming up with Athletx Sports Group & Softball Youth would be the best collaboration to make the biggest impact. We are excited for the players to rock their inaugural All-American Games headbands and to see what the first year of this partnership has in store!”

About Softball Youth
Softball Youth is the nation’s fastest growing network for providing media coverage and additional services to the youth fastpitch market. Our premier event is the Softball Youth All-American Games, which will be held at several locations around the country throughout August. Just as our Baseball Youth brand covers the youth baseball market, Softball Youth aims to become the industry leader in youth softball. Softball Youth is owned and operated by Athletx Sports Group.

About JUNK Brands
JUNK Brands is an athletic accessories company that specializes in performance headbands. Founded in Bentonville, Arkansas, in 2011 as a dream of two entrepreneurs determined to show off their personalities and to keep sweat out of their eyes during rigorous workouts. These headbands were designed, printed, and sewn in Arkansas from day one and that has never changed. Today we have sold over 1 million headbands to athletes all over the world. Our products are tested to meet the demands of today’s modern athlete both through fit and our use of the highest quality sweat wicking and breathable fabrics. We’re well known in general fitness but our name transcends most every functional fitness box in the USA. As the Official Headband for the Spartan Race Elites, these athletes depend on our headwear at every competition to keep them moving free and clear of aggravating sweat and heat all across the world. Even professional athletes like Bryce Harper, Adrian Peterson, Josh Donaldson and Andrew Benintendi trust JUNK Brands to help keep them performing their best. Our unique designs allow our customers to show off their personalities and even their fandom through our variety of licensed products from the MLB, Realtree and over 35 Major Universities.

About Athletx Sports Group
Since its foundation in 2012, Athletx Sports Group has brought together multiple brands under one banner, including Baseball Youth, Softball Youth, Drive & Company, Game Day USA, Youth Baseball Nationals, Youth Softball Nationals, Pastime Tournaments and Mid-America Baseball. Collectively, in 2019, the Athletx Sports Group brands will represent over 600 team-based and individual player events across the nation, featuring over 12,500 teams, 165,000 players, 35,000 coaches and 367,000 spectators. In addition to producing first-class events, Athletx boasts a strong media presence with over 590,000 social media followers across its brands’ various Facebook, Twitter and Instagram platforms.

BY & SY Announce HR Derby Sponsorship with Dirty South Bats

jgibson — Wed, 12 Dec 2018 18:35:08 +0000

Baseball Youth & Softball Youth, the nation’s largest youth diamond sport network, is pleased to announce a sponsorship agreement with Dirty South Bats, a leading manufacturer of baseball and fast-pitch softball bats. Through the agreement, Dirty South Bats will become the presenting sponsor of Home Run Derby events at all 2018-19 Baseball Youth and Softball Youth All-American Games, maintain a strong visual, vocal and tangible presence at All-American Games events, and utilize Baseball Youth’s peerless media portfolio, including social media platforms and the quarterly Baseball Youth print magazine, to increase brand exposure and continue telling the company’s story. In addition, this agreement will add an exciting new format to each Home Run Derby whereby players will use their own bat for the first 45 seconds before switching to a Dirty South bat for the next 30 seconds, during which time points count double!

“We’re so happy to announce this dynamic partnership,” said Taylor Watson, director of marketing and media for Baseball Youth’s parent company, Athletx Sports Group. “Providing our athletes and their families with the best overall experience is our first priority, and we’re extremely proud of what we offer. By partnering with Dirty South Bats, who will supply equipment for an exciting new round to our Home Run Derby, we’re taking that experience to the next level. We can’t wait to ring in this new sponsorship with our upcoming All-American Games in Round Rock, Texas, on December 27!”

“We are excited to partner Baseball Youth to showcase our bats to some of the nation’s top youth players.” said Tony Mastandrea, owner of Dirty South Bats. “We think it’s a perfect fit for an All-American bat company to be part of the All-American Games.”

About Baseball Youth
Baseball Youth, a subsidiary of Athletx Sports Group, is an industry leader in the youth baseball event and space. In addition to hosting the Baseball Youth National Championship, Baseball Youth Future Games, Baseball Youth All-American Games, Baseball Youth Elite Games, Baseball Youth represents the largest youth baseball network in the nation, with over 300K followers across all social media platforms, and is the publisher of Baseball Youth magazine — Live the Baseball Life.

About Softball Youth
Softball Youth is the nation’s fastest-growing network for providing media coverage and additional services to the youth fast-pitch market. The premier event is the Softball Youth All-American Games. Just as the Baseball Youth brand covers the youth baseball market, Softball Youth aims to become the industry leader in youth softball.

About Dirty South Bats
Based in Barrow County, Georgia, Dirty South Bats is one of the only composite bat manufacturers in the U.S., designing, testing and manufacturing each 2 ⅝-big barrel baseball bat and 2 ¼-barrel fast-pitch softball bat in its 12,000-square-foot factory. They can be found online at dirtysouthbats.com

Athletx Announces Sponsorship Agreement with Wilson

jgibson — Tue, 13 Nov 2018 14:42:29 +0000

In an exciting new partnership, Athletx Sports Group, home of Baseball Youth, the nation’s largest youth baseball network, and Wilson Sporting Goods Co., one of the world’s leading manufacturers of sports equipment, apparel and accessories, have agreed to feature Wilson branding on the dedicated Baseball Youth website. The Wilson Website Takeover will occur once per quarter and offer Baseball Youth visitors exclusive insights into one of baseball's most venerable brands.

“Wilson is excited to announce this partnership with Athletx Sports Group,” said Jim Hackett, General Manager of Wilson Baseball & Softball. “We are deeply committed to doing what is best for ballplayers, and are always looking for partners as rooted in the game as we are. Baseball Youth & Athletx are leaders in the tournament and youth development space, and we’re excited to be able to partner to grow the sport together.”

“Athletx Sports Group is thrilled to align itself with one of baseball’s most historic and nationally visible brands,” said Athletx CEO Jim Haddaway. “There’s a reason they’ve been around for over 100 years. The Wilson name is synonymous with quality, and its baseball roots run deep, which makes this a perfect partnership as we continue to grow the game at the grassroots level.”

About Athletx Sports Group
Founded in 2012, Athletx Sports Group brings together multiple brands under one banner, including Baseball Youth, Softball Youth, Drive & Company, Game Day USA, Youth Baseball Nationals, Youth Softball Nationals and Janor Sports. In addition to hosting youth baseball and softball events around the nation, Athletx Sports Group publishes the quarterly Baseball Youth magazine, which covers the national pastime from the youth level up. Live the Baseball Life.

About Wilson Sporting Goods Co.
Chicago-based Wilson Sporting Goods Co. is one of the world's leading manufacturer of sports equipment, apparel and accessories – and the number one baseball/softball equipment company in the world. As the Official Ball Glove of Major League Baseball® for over 20 years, Wilson develops high performance products for baseball and softball athletes and uses player insights to develop products that push equipment innovation into new territories. Wilson currently makes and sells high performance gloves, bats, uniforms, apparel, protective gear, accessories, player development equipment and tools through its Wilson, Louisville Slugger, DeMarini, EvoShield and ATEC brands. Through the Company's dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.