Where We’ve Come From & Where We’re Going


Since its foundation in 2012, Athletx Sports Group has brought together multiple brands under one banner, including Baseball Youth, Softball Youth, Drive & Company, Game Day USA, Youth Baseball Nationals, Youth Softball Nationals, Pastime Tournaments and Mid-America Baseball. Collectively, in 2019, the Athletx Sports Group brands will represent over 600 team-based and individual player events across the nation, featuring over 12,500 teams, 165,000 players, 35,000 coaches and 367,000 spectators. In addition to producing first-class events, Athletx boasts a strong media presence with over 590,000 social media followers across its brands’ various Facebook, Twitter and Instagram platforms.

  1. 2012

    Co-Founders, John Ruby and Jim Haddaway, form Athletx in Louisville, KY and begin to conceptualize the Youth Baseball Nationals week-long experience

  2. 2013

    The 1st Youth Baseball Nationals event is held in Kentucky

  3. 2015

    The 1st Youth Softball Nationals event is held in Texas

  4. 2016

    Aaron Flaker joins the ownership group and new parent company, Athletx Sports Group is officially formed

  5. 2017

    The Baseball Youth media and events brand joins the Athletx Sports Group family

  6. 2018

    The Game Day USA events brand and Janor Sports team apparel brand join the Athletx Sports Group family

  7. 2019

    Pastime Tournaments and Mid American Baseball Merge with the Athletx Sports Group, adding a new age demographic to the family of brands. Athletx Sports Group now serves athletes from 7U to 18U.

Athletx 9: Our line-up of how we play our game!


The Athletx 9 is the foundational line-up in which we operate. Our strategy is to emphasize excellence within our team which then translates on the field. We believe with team success comes participant satisfaction.

Want to Grow with Us?

Join us in bettering the industry for our athletes!