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Athletx Spins-Off Janor Sports to BSN

Louisville, KY – Athletx Sports Group subsidiary, Janor Sports (Naperville, IL), has completed a sale of its team sports apparel brand to BSN (Dallas, TX), the nation's largest direct marketer and distributor of sporting goods to school and league markets.  BSN is a division of parent company, Varsity Brands.

Janor Sports was founded in 2006 by Rich Janor and has served as a team sports apparel leader in the Chicagoland area for teams, schools, clubs, organizations, events, coaches, administrators, parents, students and fans.  In 2018, Janor Sports and its sister brand, Game Day USA, an events business serving youth baseball and girls fastpitch softball, officially merged with Athletx Sports Group (Louisville, KY).

Shortly after the merger, Athletx leadership decided to look for a better fit for the Janor Sports brand given its overall corporate goals and short and long-term growth strategies.  Due to its market positioning as the national leader in the team sports apparel space, BSN the clear and obvious choice.  The Janor Sports sales team and its team apparel customer accounts will immediately transition to BSN. Rich Janor will continue to serve as President of Game Day USA and the Game Day USA team members will remain with Athletx.

“Serving the Naperville community for over 12 years has been a tremendously enjoyable and rewarding endeavor. I am deeply grateful for the confidence and trust our customers placed in Janor Sports over the years. I would like to also thank all our loyal and dedicated employees that contributed to our tremendous success and longevity in the marketplace,” says Founder, Rich Janor.

“Janor Sports, its sales team members, and its loyal customers all deserve the strong support and expertise that BSN can provide”, says Jim Haddaway, CEO of Athletx Sports Group. “Rich Janor and his team at Janor Sports did a tremendous job with the business over the last 12+ years and we are confident in the growth possibilities and opportunities that BSN can provide that brand.”

Aaron Flaker, Chief Business Development Officer of Athletx Sports Group says, “We feel this is a very positive move for Athletx as it allows us to really focus 100% of our collective energy, financial resources and time on what we do and know best, EVENTS and MEDIA.  Our wheelhouse is producing amazing events and memorable experiences for baseball and girls fastpitch softball players, coaches and families and we would like for our focus to live there!”

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