In an exciting new partnership, Athletx Sports Group, home of Baseball Youth, the nation’s largest youth baseball network, and Wilson Sporting Goods Co., one of the world’s leading manufacturers of sports equipment, apparel and accessories, have agreed to feature Wilson branding on the dedicated Baseball Youth website. The Wilson Website Takeover will occur once per quarter and offer Baseball Youth visitors exclusive insights into one of baseball's most venerable brands.
“Wilson is excited to announce this partnership with Athletx Sports Group,” said Jim Hackett, General Manager of Wilson Baseball & Softball. “We are deeply committed to doing what is best for ballplayers, and are always looking for partners as rooted in the game as we are. Baseball Youth & Athletx are leaders in the tournament and youth development space, and we’re excited to be able to partner to grow the sport together.”
“Athletx Sports Group is thrilled to align itself with one of baseball’s most historic and nationally visible brands,” said Athletx CEO Jim Haddaway. “There’s a reason they’ve been around for over 100 years. The Wilson name is synonymous with quality, and its baseball roots run deep, which makes this a perfect partnership as we continue to grow the game at the grassroots level.”
About Athletx Sports Group
Founded in 2012, Athletx Sports Group brings together multiple brands under one banner, including Baseball Youth, Softball Youth, Drive & Company, Game Day USA, Youth Baseball Nationals, Youth Softball Nationals and Janor Sports. In addition to hosting youth baseball and softball events around the nation, Athletx Sports Group publishes the quarterly Baseball Youth magazine, which covers the national pastime from the youth level up. Live the Baseball Life.
About Wilson Sporting Goods Co.
Chicago-based Wilson Sporting Goods Co. is one of the world's leading manufacturer of sports equipment, apparel and accessories – and the number one baseball/softball equipment company in the world. As the Official Ball Glove of Major League Baseball® for over 20 years, Wilson develops high performance products for baseball and softball athletes and uses player insights to develop products that push equipment innovation into new territories. Wilson currently makes and sells high performance gloves, bats, uniforms, apparel, protective gear, accessories, player development equipment and tools through its Wilson, Louisville Slugger, DeMarini, EvoShield and ATEC brands. Through the Company's dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.