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BY Forms Apparel Collaboration with Baseball Lifestyle 101

Baseball Youth, the Nation’s Largest Youth Baseball Network, and Baseball Lifestyle 101, the largest baseball apparel brand on the Internet, have formed a partnership that will leverage the complementary strengths of both brands to create dynamic new experiences and apparel for consumers in the youth baseball market. Through a new apparel collaboration, Baseball Lifestyle 101 will design and sell Baseball and Softball Youth-branded gear through their website, bl101.com, as well as lend its distinct perspective by providing original media content, starting with the Baseball Youth All-American Games in Orlando, Florida. In addition, BL101 is now the official sponsor of the prestigious Baseball Youth Elite 25 Rankings, which will be unveiled later this month.

“We couldn’t be more thrilled to partner with the impossibly talented team at Baseball Lifestyle 101,” said Baseball Youth President Matt Roberts. “Their unique, creative perspective is evident in everything they do, and it’s a brand with which we’re extremely proud to associate.”

About Baseball Youth
Baseball Youth, a subsidiary of Athletx Sports Group, is an industry leader in the youth baseball and softball event and space. In addition to hosting the Baseball Youth Nationals, Baseball Youth Future Games, Baseball Youth All-American Games, Baseball Youth Elite Games, Softball Youth Nationals and Softball Youth All-American Games, Baseball Youth represents the largest youth baseball network in the nation, with over 500K followers across all social media platforms, and is the publisher of Baseball Youth magazine — Live the Baseball Life.

About Baseball Lifestyle 101
Baseball Lifestyle 101 was started in 2013 by a former collegiate baseball player who wanted to build a community that connected lovers of sport throughout the world. They are now the most followed baseball brand on Instagram and one of the fastest growing baseball apparel companies.

About Athletx Sports Group
Founded in 2012, Athletx Sports Group brings together multiple brands under one banner, including Baseball Youth, Softball Youth, Drive & Company, Game Day USA, Youth Baseball Nationals, Youth Softball Nationals and Janor Sports.

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