Athletx Spins-Off Janor Sports to BSN

Louisville, KY – Athletx Sports Group subsidiary, Janor Sports (Naperville, IL), has completed a sale of its team sports apparel brand to BSN (Dallas, TX), the nation’s largest direct marketer and distributor of sporting goods to school and league markets.  BSN is a division of parent company, Varsity Brands. Janor Sports was founded in 2006 […]

BY Forms Apparel Collaboration with Baseball Lifestyle 101

Baseball Youth, the Nation’s Largest Youth Baseball Network, and Baseball Lifestyle 101, the largest baseball apparel brand on the Internet, have formed a partnership that will leverage the complementary strengths of both brands to create dynamic new experiences and apparel for consumers in the youth baseball market. Through a new apparel collaboration, Baseball Lifestyle 101 […]

Game Day USA & Topps to Provide Personalized Youth Baseball Cards

Game Day USA, a subsidiary of Athletx Sports Group and a national leader in the youth baseball and softball event space, has announced a partnership with The Topps Company, Inc., the official baseball card of Major League Baseball, to provide participants in Game Day USA events the opportunity to commemorate their experiences with official, personalized […]